02.15
I haven’t spoke to my mom since Christmas when my sister set her up on Facebook, yet I feel more connected to her than ever. And when questioning my son at the dinner table if he’d finished his homework, he replied with a sigh…”I Facebooked you”. Even though he could have easily walked into the next room to tell me that in person. Even better, my 9-year- old Facebooked me to tattle on his big brother the other day.
We are used to Kleenex and Xerox but no brand has ever became synonymous with email, until Facebook. And Twitter seems to be following close behind. It doesn’t stop there, mobile marketing is still gaining momentum. I was woke at 5am this morning by my phone (not a call or my alarm) – a text, advertising that there’s a huge President’s Day Sale at Shoes.com. And I have to admit I linked through to check it out (yes, from my bed at 5 am).
As the significance of social networks continues to grow I have to wonder how it will effect the way we do business at Balihoo Creative. I believe that 2010 will be a year in which social network advertising will intersect with other kinds of advertising and I’m excited to explore how that effects our clients and their brands. But social media is not only important for our clients. It is also important for our brand – Balihoo Creative.
I’m no social media expert but I’ve immersed myself into it and am continuing to increase my understanding of how it affects Balihoo Creative, and use it – before attempting to use it for clients.
Conan predicts the future:
http://www.youtube.com/watch?v=Bmk9CjEha8A
As an online content developer / marketer for multiple brands, I’ve found that Facebook, Twitter, Flickr and MySpace (yes, it’s still around and no, it just wont die) have done wonders in terms of online exposure for us. In 2008, the majority of our traffic came from multiple online media outlets. These days, our number one referral is Facebook and our traffic has increased by 300%.